Our mission

To cultivate sanctuaries
that awaken the soul.

Luum cultivates sanctuaries that awaken the soul, foster belonging, and honor Earth's wisdom—co-creating experiences that invite connection, healing, and transformation for communities, our planet, and the future we share.

Our vision

We envision a world
where we belong.

Where the human spirit is cherished, not confined. Where hospitality is transformational, not transactional. Where every space is intentionally crafted to awaken creativity, joy, and self-discovery.

In this future, regeneration is the standard, leaving the land, its people, and the spirit richer than before. We are more than a collection of destinations — we are a living invitation.

We belong to each other, a global family embodying what is both radical and inevitable: living in deep harmony with ourselves, one another, and the Earth.

Our story

How Luum began

Luum began as a seed—planted in the collective mind and carried in the hearts of many. What started as a whisper became a calling, inviting the world back to nature, to community, and to soul.

We have come together to co-create the future we long for, a future rooted in connection, beauty, and reverence for our home. In Yucatec Maya, "lu'um" means "earth," reflecting the deep bond we share with this planet—our real home. Luum is more than a place— It is a return. A return to nature, to each other, to what is real.

Born from the belief that gathering can be sacred, that spaces can heal, and that hospitality can be a force for transformation, Luum exists to inspire a new way of living. We create experiences where depth and celebration become one through immersive environments that awaken the soul. We weave together timeless wisdom, modern design, and the unseen magic that makes life meaningful.

Every Luum space is strangely familiar, and perfectly unique—like returning home to a place you've never been. Here, natural elements flow into thoughtful design, weaving together a tapestry of depth, beauty, and belonging.

Luum is not a place—it is a way. A home for those who dream.

The people behind Luum

Who we are,
and why we're here

Meet the founders, co-founders, partners, and the team that makes Kaaba Luum real every single day.

Founders & co-founders

FOUNDER

Andrew Evans

CEO

Co-founder

Jeff Rabith

COO

Co-founder

Kirti Kana

Brand, Experience, Marketing

CO-FOUNDER

Bryan Hurlman

Sales Director

Sales & H

Sales

Will Evans

Account Executive

Sales

Alexandra Hurlman

Account Executive

Sales

Adam Perkins

Account Executive

HOST SUCCESS

Shannon Donnola

Host Success Manager

On-site leadership

Property Manager

Antonella Campomasi

Keeps the magic real

Property Assistant

Angel Pérez

Heart & hustle

Property Assistant

Jordan Schmitz

Details & grace

Culinary

Executive Chef

Chef Dorothea

Chef Dorothea brings the jungle to the plate. Every meal is a meditation — locally sourced, intentionally prepared, and designed to nourish the whole being. Her kitchen is where transformation begins before you even taste it.

The entire on-site team

Everyone who makes it happen